B/E260

This course offers insights into the marketing of products, services, and ideas. Key marketing strategies that are essential for all businesses including small businesses, corporations, and nonprofit organizations are covered. The course deals with the power of marketing and the use of social media, email marketing and digital advertising. This course emphasizes learning through doing; class sessions are highly engaged and revolve around team-based experiences designed to reinforce important marketing topics. You will be working with a company to help them with marketing strategies. Prerequisites: B/E-160 (E/M-160). Fall and Spring semesters.

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